Project Scope
Brand design, strategy and positioning, identity design, brand architecture, brand standards, brand voice and tone, messaging and content, packaging, social media advertising, website design, art direction, photo retouching
Branding: Perky Rooster Coffee
My relationship with Perky Rooster Coffee began at its inception. I was instrumental in establishing the company’s branding, messaging, and online presence. I developed their identity and designed their product packaging and website. They needed to establish a social media presence and an ongoing advertising program as an online business. I designed and produced ads for Facebook and other social media channels and developed a campaign for daily posts featuring amusing coffee quotes to keep them continuously in the public eye.
