![](https://cdn.myportfolio.com/23a58321-f68a-468f-9046-fc2279712fd1/03d7e69e-2dfb-4e3e-8a37-deba1259a303_rw_1200.jpg?h=16b18ce6e990fe8acb002715ec283549)
![](https://cdn.myportfolio.com/23a58321-f68a-468f-9046-fc2279712fd1/eaba87c0-65bd-4a36-a94e-234683898b40_rw_1200.jpg?h=31a5e3333793554f3d2ee6546043c1c1)
![](https://cdn.myportfolio.com/23a58321-f68a-468f-9046-fc2279712fd1/5b5dc119-4671-4e91-8ef0-054bb25ed57f_rw_1200.jpg?h=d255b16cc6aacacfa715cf3bf0af764c)
![](https://cdn.myportfolio.com/23a58321-f68a-468f-9046-fc2279712fd1/caa21d83-2efb-480b-89c6-db5869756d59_rw_1200.jpg?h=8658be2bbc22924bad496a4830af44f6)
Out-of-home ads and displays such as billboards, banners, and posters allow brands to communicate to a broad audience, but they pose unique design challenges. Since people often observe them in busy or crowded environments or passing in a vehicle, they must be impactful yet simple — getting the point across quickly while making a lasting impression.