Perky Rooster Coffee
My relationship with Perky Rooster Coffee began at its inception. I was instrumental in establishing the company’s branding, messaging, and online presence. I developed their identity and designed their product packaging and website. They needed to establish a social media presence and an ongoing advertising program as an online business. I designed and produced ads for Facebook and other social media channels and developed a campaign for daily posts featuring amusing coffee quotes to keep them continuously in the public eye. Project Scope: Brand design, strategy and positioning, identity design, brand architecture, brand standards, brand voice and tone, messaging and content, packaging, social media advertising, website design, art direction, photo retouching
