![](https://cdn.myportfolio.com/23a58321-f68a-468f-9046-fc2279712fd1/7510bb2b-b7c5-48df-bb8b-73b89224e73f_rw_3840.jpg?h=2795e66238629a526812f561f242df72)
![](https://cdn.myportfolio.com/23a58321-f68a-468f-9046-fc2279712fd1/9f3cf772-2935-431b-8553-4b2582b86b80_rw_3840.jpg?h=f0f5e8551b2ecbd8bc01c95aa42a7713)
![](https://cdn.myportfolio.com/23a58321-f68a-468f-9046-fc2279712fd1/3926747d-abda-4863-8e33-d61326bab17f_rw_3840.jpg?h=e5c711e9dead01f5bb4c2454877a01b8)
Icons and symbols are helpful visual shortcuts, providing context and meaning while economizing on space. When creating a branding program, I always recommend creating a library of icons unique in style and customized for the brand. These icons can be used throughout all branded communications, giving them a consistent look and feel.