Project Scope:
Brand design, strategy and positioning, brand voice and tone, identity design, identity system, literature, advertising, vehicle design, website design
Williams Construction
Starting as a one-man business, building contractor Orville Williams never considered the value of branding. But as his company grew, he recognized the need for a more professional image to stand out and grow his business in a competitive environment. I was commissioned to define his identity, position his company, and build his branding strategy from the ground up.
